The design of the Allure armchair designed for the top design firm Molteni&C. rose from the research of a Contemporary Classical. The idea of classical does not imply a citation or a repetition of classical elements but rather suggests an idea of balance and proportion. We studied the Empire style armchairs and the Italian chairs dated from the years between the two wars, particularly Giò Ponti and Guglielmo Ulrich. These schemes were translated into a contemporary language. The result is a sinuous line, yet simple, refined, and even if discreet, characterized by subtle thicknesses and bold lines. The arms of the chair are in metal, resistant to wear and impact. The colors of the cover (leather or fabric) and the body can be accustomed to the space in which they are placed. The dimensions and finishes studied for Allure is designed for both households and common spaces of hotel suites and residences. Allure got published in the best international interior design magazines.